Introducing “The West Today”

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By Spencer Durrant | TMTB Managing Editor
May 25, 2018

 

No Politics. No Agenda. Just Facts.

The West Today is The Modern Trout Bum’s publication dedicated to shining a light on environmental issues and wildlife conservation here in the American West.

The idea is to create a publication that spurs conversation around the topics that determine the future of he unique heritage we have in the American West. The West Today isn’t political and doesn’t have an agenda beyond promoting conservation.

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Lee Wulff captured the essence of what The West Today is all about:

Game fish are too valuable to be caught only once.

Wulff’s words have echoed through the generations of conservation-minded anglers who now enjoy the fishing the American West has to offer. But Wulff’s words apply to more than just fishing. They provide guidance for the conservation goals we need to accomplish today.

The biggest roadblock between conservationists and positive change is accurate information. We all know how biased news reporting is in this country.

The West Today strives to be different. We want to deliver only the facts. Opinions are left for the general section of The Modern Trout Bum. Down-the-middle, accurate aggregation of data and reports is the best way to make sure that each hunter, angler, and outdoors enthusiast is on the same page when it comes to the issues facing our great national heritage.

I’ve wrestled with this decision for a bit, but there’s really no other way to do it. To make The West Today the viable news source the outdoors community needs, I need you – the readers – to pay.

I know, I know – why pay for content when you can get it free elsewhere?

Well, I’m asking you to pay for quality over quantity.

For work that has a positive end-goal in mind, and articles without clickbait headlines. I’m asking you to pay for the opportunity to read all the facts in one place and form your own opinion. Do you want to know more about the Pebble Mine, but don’t want to sift through paragraphs of opinion for a nugget or two of actual information?

That’s what The West Today will do. But it can only do that with your subscription.

A subscription will run $19.99/year for 6 digital issues of The American West. 

If print-only is still your thing, we’ll mail issues directly to you on the date of publication for $39.99/year. These won’t be like your common outdoors magazines. They’ll be filled with substance, and you won’t see ads on every other page.

If you want both editions of the magazine, we’ll hook you up for $49.99/year.

I know it’s a big ask. But $20 is what, five cups of coffee at Starbucks?

You get immediate gratification from Starbucks. I get it. A subscription to something like this is delayed gratification, and you don’t know what you’re getting. This is new. Untested. Original.

But so is trying that new latte your friend mentioned last week.